Chief Ideas Officer

Plenty of things inspire, interest or annoy me - I thought I'd write about some of them!

Tuesday, 27 September 2022

Joining the dots:the future of event registration

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Events can generate and collect lots of data – that’s a pretty obvious statement. Most people know that data can be very useful, and increas...
Monday, 9 May 2022

Comment: How to protect your event from scammers

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Simon Clayton, chief ideas officer, at RefTech looks at how exhibition organisers can protect their events from scammers.  You may, like me,...
Thursday, 5 May 2022

Gaming the system

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Simon Clayton, chief ideas officer at RefTech, on why the gamification of exhibition stands may not encourage useful interaction. Gamificati...
Thursday, 28 April 2022

The metaverse: is it worth it?

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  Simon Clayton, chief ideas officer, RefTech, details how the metaverse needs development before it can truly impact the events industry. T...
Monday, 24 May 2021

RefTech see 400% increase in enquiries month on month

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RefTech, a provider of event registration and event management systems, has reported a 400% rise in business enquiries in the last month sin...
Thursday, 21 January 2021

RefTech launches new membership management software

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Event software company RefTech has announced the launch of MemberReference, a new piece of software that aims to simplify membership managem...
Monday, 23 November 2020

RefTech’s new product to help raise exhibitor confidence

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Event technology provider RefTech has launched the Autonomous Scanning Pod (ASPod) to allow visitors and delegates to self-scan their badges...
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