Friday 21 August 2015

Simon on: ITCM - Bells and whistles can't mask poor material

When is a presentation not a presentation? When the expert speaker turns to the audience and asks them to discuss what they think is the answer.

I’ve attended a great deal of event presentations over the years and it seems like this cop-out method is becoming increasingly popular.

A great presentation has a clear objective and strong content – it provides the audience with valuable information they previously didn’t know.

Bells and whistles won’t cover up a lack of poor knowledge.


Read the whole article, featured on ITCM, by clicking here.