I'm privileged to have been there at the beginning of both IMEX Frankfurt and IMEX America and while I've sort of got used to IMEX Frankfurt being a normal part of my May schedule, IMEX America still feels new and a little more unknown.
There are certainly cultural differences between doing business in the US versus Europe but that’s to be expected and should be celebrated. Who wants to live in a world where everyone is the same - that would be very dull!
Although I don’t directly communicate with the users of the IMEX America website, it’s definitely been an interesting learning experience to understand how we've had to change terms and functionality from the Frankfurt website to suit the US market.
I'm very proud of the fact that we've made some amazing progress on the website this time around. We've completely redesigned the Exhibitor Directory to improve usability and the Hosted Buyer’s Diary system has had a huge amount of work on it too which I believe has improved the end user’s experience massively and I think the results speak for themselves.
When I look back at all of the changes that have happened to IMEX Frankfurt over the years it makes me wonder what changes and evolutions we can look forward to with IMEX America as it progresses as I'm absolutely certain that it will be around for a long time to come and I hope to continue to be a part of it all.
There are certainly cultural differences between doing business in the US versus Europe but that’s to be expected and should be celebrated. Who wants to live in a world where everyone is the same - that would be very dull!
Although I don’t directly communicate with the users of the IMEX America website, it’s definitely been an interesting learning experience to understand how we've had to change terms and functionality from the Frankfurt website to suit the US market.
I'm very proud of the fact that we've made some amazing progress on the website this time around. We've completely redesigned the Exhibitor Directory to improve usability and the Hosted Buyer’s Diary system has had a huge amount of work on it too which I believe has improved the end user’s experience massively and I think the results speak for themselves.
When I look back at all of the changes that have happened to IMEX Frankfurt over the years it makes me wonder what changes and evolutions we can look forward to with IMEX America as it progresses as I'm absolutely certain that it will be around for a long time to come and I hope to continue to be a part of it all.
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