User experience is something that most people believe only applies to websites, and while the UX of a site is important, when it comes to the events industry, it is something that should apply to the whole event.
Despite UX being very easy to get wrong, I think event planners need to look at their event through the eyes of an attendee to have optimum user experience and with it, a successful event.
Agree with me? Read the whole article featured on ITCM, by clicking here.
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