The predictions are in - 'big data is the one to watch in the meetings industry in 2015.'
*Sigh*
The term 'big data' is one that continues to wind me up as it is brandished by those who either don't understand it or choose to deliberately misuse it.
So what's the real definition?
Big data is an all-encompassing term for sets of data which are so large and complex that traditional processing methods are rendered inadequate.
To see big data put into perspective when it comes to meetings, read the whole article featured on M&IT, by clicking here.
Plenty of things inspire, interest or annoy me - I thought I'd write about some of them!
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