Simon on: ITCM - Make event apps a necessity not a novelty

As a nation of smartphone users we spend on average more than 43 hours each month accessing content via apps – so it’s easy to see why the events industry wants in on the power of mobile.

But when it comes to event apps there seems to be a few problems – said applications are ephemeral in nature and of the ones I’ve comes across, lack a clear purpose and benefit to the user.

So how do organisers transform event apps from a novelty into a necessity?

To find out, read the whole article featured on ITCM by clicking here.