Simon on: ITCM – Should we be using virtual reality in the events industry?

Hotel chain, Marriott recently introduced its new ‘Vroom Service’ which offers guests room-service delivery of a virtual reality (VR) kit, taking them to places including Rwanda and Beijing via a Samsung Gear VR headset.

But does this kind of technology really have a viable place in the events industry, or is it simply another gimmick which people will try only once out of curiosity?

To find out my thoughts, read the whole article as featured on ITCM by clicking here.